Field workers making critical calls with spotty connectivity.
AI that has to earn user trust on the very first interaction.
Billions of data points that have to become one confident decision.
I design for the moments when the product has to work.
15+
SHIPPED PRODUCTS
+25%
DAILY ACTIVE USERS
+30%
TASK COMPLETION
-60%
NAVIGATION ISSUES
-75%
PRD CREATION TIME
Heather Neises
Senior UX Strategist &
Product Designer
7+ years of experience
From Strategy to Impact
Testimonials
“She took the initiative to personalize her design handoffs based on the preferences and needs of each developer… That kind of initiative shows a deep respect for cross-functional teamwork, adaptability, and a genuine desire to make life easier for those around her.”
— Norbert Farkas, Lead Front-End Developer at Serket Technologies
HIGHLIGHTED PROJECT
From Raw Vision to Refined Experience: UX/UI Design for a Mobile AI Camera App
The Serket Mobile App Case Study highlights how user needs and behaviors shaped the redesign of an AI-driven platform for agriculture professionals. Through research, I identified challenges like managing farm data on-the-go and the need for streamlined workflows. By applying Google Material Design principles, I restructured the app's interface to reduce complexity and enhance usability, enabling quick data entry, real-time monitoring, and task prioritization. Collaborating with developers, I ensured the AI's functionality aligned with users' behavioral patterns, empowering them to make critical farming decisions more efficiently.
