Heather Neises
UX Strategist & Product Designer
I’m a UX Strategist & Product Designer focused on bringing clarity to complexity. I specialize in transforming messy input into smart structure. Site maps, user flows, and interactive prototypes that make digital products usable, scalable, and intuitive. I love solving how features should behave, not just how they should look. If it needs logic, flow, and user-centered thinking, I’m your person.
Outside of my work life, I find joy in rock climbing, mountain biking, acroyoga, and creating art (video game design, sprite creation, painting). Each of these interests influences my design thinking, sparking ideas for innovative interactions and layouts that blend functionality with creativity.
From Strategy to Impact
Redefined the mobile experience by separating task flows from desktop priorities, revealing field users’ true mental models.
Result: 45% increase engagement in daily-use field features.
Mapped stakeholder requests against business value and development complexity to deliver an MVP that balanced user needs with feasibility.
Result: 2-month faster launch window with 3 core features shipped first.
Planned and visualized role-based access for a SaaS AI platform, clarifying feature visibility and data permissions at scale.
Result: 30% fewer support tickets after launch.
Areas of Specialty
product strategy
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UX Architecture & Feature Planning
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SaaS Workflow Mapping & Optimization
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Cross-Functional Collaboration (Dev, PM, Stakeholders)
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Prioritization Frameworks | Roadmaps | UX Audits
User Research
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Motivation Discovery & Task Analysis
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Qualitative Research & Interviewing
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Journey Mapping | Surveys | Usability Testing
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Research-to-Design Translation
Interface Design
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Modular UI for Complex Systems
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Data Visualization & Dashboard Design
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Figma Design Systems | Variables | Components
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Interactive Prototypes | Cross-Platform Design
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Dev Handoff | Accessibility | Visual Consistency
Testimonials
“She took the initiative to personalize her design handoffs based on the preferences and needs of each developer… That kind of initiative shows a deep respect for cross-functional teamwork, adaptability, and a genuine desire to make life easier for those around her.”
— Norbert Farkas, Lead Front-End Developer at Serket Technologies
Designing a Real-Time AI Camera Vision Ecosystem
During my time at an AI agri-tech startup, I led UX strategy and end-to-end product design across a suite of tools that supported real-time animal health monitoring through camera vision and behavioral analysis. As the sole UX Strategist and Product Designer, I shaped the user experience across web, mobile, and marketing platforms while collaborating daily with developers, stakeholders, and machine learning engineers.
These projects spanned high-stakes sensor data visualization, scalable design systems, and feature development for a fast-growing, global user base of farmers and field workers.
HIGHLIGHTED PROJECT
From Raw Vision to Refined Experience: UX/UI Design for a Mobile AI Camera App
The Serket Mobile App Case Study highlights how user needs and behaviors shaped the redesign of an AI-driven platform for agriculture professionals. Through research, I identified challenges like managing farm data on-the-go and the need for streamlined workflows. By applying Google Material Design principles, I restructured the app's interface to reduce complexity and enhance usability, enabling quick data entry, real-time monitoring, and task prioritization. Collaborating with developers, I ensured the AI's functionality aligned with users' behavioral patterns, empowering them to make critical farming decisions more efficiently.
