Farmers monitoring sick animals through AI cameras.
Field workers using a mobile app with spotty connectivity.
Scientists navigating complex data.
I design for the moments when the product has to work.
4 Shipped Products | +25% Daily Active Users | +30% Task Completion | -60% Nav Issues
Heather Neises
UX Strategist & Product Designer
From Strategy to Impact
Testimonials
“She took the initiative to personalize her design handoffs based on the preferences and needs of each developer… That kind of initiative shows a deep respect for cross-functional teamwork, adaptability, and a genuine desire to make life easier for those around her.”
— Norbert Farkas, Lead Front-End Developer at Serket Technologies
HIGHLIGHTED PROJECT
From Raw Vision to Refined Experience: UX/UI Design for a Mobile AI Camera App
The Serket Mobile App Case Study highlights how user needs and behaviors shaped the redesign of an AI-driven platform for agriculture professionals. Through research, I identified challenges like managing farm data on-the-go and the need for streamlined workflows. By applying Google Material Design principles, I restructured the app's interface to reduce complexity and enhance usability, enabling quick data entry, real-time monitoring, and task prioritization. Collaborating with developers, I ensured the AI's functionality aligned with users' behavioral patterns, empowering them to make critical farming decisions more efficiently.
