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Experience

UX/ UI Designer and Researcher

2022 - Current

Serket Tech

Amsterdam, Netherlands

Oversee the entire lifecycle of design projects, from conceptualization to execution. Conducting thorough analyses of project requirements, engaging in insightful discussions with stakeholders, and conducting customer interviews to gain valuable feedback. This role requires expertise in crafting intuitive UX/UI designs for both mobile and web applications, ensuring their validation through continuous stakeholder engagement.

Collaboration with development teams is crucial for seamless design handoff and meticulous front-end QA. Additionally, the position involves establishing and maintaining comprehensive design systems, delivering compelling design presentations, and strategizing the implementation of new features across platforms. A focus on enhancing user experience through the restructuring of mobile app navigation and sitemaps. Additionally, supporting marketing and sales efforts to align with broader business objectives.

Key Responsibilities​

UX/UI Design:

  • Create modern and intuitive user experience (UX) designs for mobile and web applications.

  • Validate designs with stakeholders through a continuous feedback loop.

  • Develop user interface (UI) designs that are easy to use and familiar in a cross-platform environment.

Collaboration & Handoffs:

  • Work closely with developers to ensure seamless handoff of designs.

  • Conduct front-end quality assurance (QA) to maintain design integrity during implementation.

Design Systems & Tools:

  • Build and maintain a comprehensive design system for web applications.

  • Utilize Figma variables and Material Design System principles for mobile app design.

  • Create and manage Figma prototypes to illustrate design concepts and interactions.

Presentations & Strategy:

  • Prepare and deliver design presentations to stakeholders and team members.

  • Strategize the implementation of new features across the entire platform.

  • Restructure mobile app navigation and sitemap to enhance user experience.

Additional Support:

  • Assist with marketing and sales efforts as needed to support business objectives.

  • Ensure all assigned tasks were delivered within the committed timeframes.

Accomplishments

  • Redesigned a major mobile app, increasing user engagement by 25%.

  • Developed a web app Design System, reducing design and development time by 30%.

  • Improved user satisfaction scores by 20% through mobile app navigation restructuring.

  • Accelerated project timelines with effective Figma prototypes.

  • Contributed to a 15% increase in lead generation by supporting marketing and sales efforts.

UX Strategist & Project Manager

2021 - 2024

Plug Digital Inc. 

Denver, Colorado

UX Research & UI Design:

  • Feature Prioritization

  • Navigation Iterations

  • Filter Research & Best Practices

  • Surveys

  • Card sorting

  • Tree Testing

  • Heuristic Evaluations

  • Competitor Analysis

  • Proto-personas & Research based personas

  • Use Cases

  • Product catalog analysis 

  • A/B testing

  • Parallel Design

  • Wireframes & Prototypes

  • Google Analytics 

    • User flows

    • Conversion rates

    • Landing Page - Exit Page

    • Source/medium entrance 

    • Marketing/advertisement

Strategize and critically think to propose the best plan of action that connects the requests of the business goals, user experience, and development. Create reports for stakeholders to present findings from UX audits, I.A research, and best practices in e-commerce user experience. Responsible for client communication, project management, developer handoffs, and quality assurance. Work with companies across a wide range of industries that include but are not limited to: clothing, electronics, household products, and health & beauty.

Accomplishments:

  • Website redesign that has increased product subscriptions by 200%

  • Creations of a product customizer feature that has allowed a pivot in a company's selling and purchasing strategy

  • Created an UX Audit template based on the best practices of the Baymard Institute

Skills Learned:

  • Shopify Platform

  • Monday Management Software

  • Tree Testing

Lead Marketing Coordinator / UX Researcher & Designer

2015 - 2017

TrailRidge Realty

Lafayette, Colorado

Responsible for management and upkeep of the website - blog, informational sections, and customer inquiries. Efficient communication with users through digital marketing and SEO knowledge.

Skills Learned:

  • Site maps

  • User flows

  • User interactions

  • A/B testing

  • Competitor analysis  

Accomplishments:

  • First page SEO searches for at least 5 major keywords for the website

  • Successfully marketed branding with new logo

  • Decreased bounce rates

  • Increased conversion rates

UX/UI
Markeing
Cutomer Relations
Marketing Material Designer

2017 - 2021

Freelance Remote

Project based contracts with small companies and one-on-one clients. Creation of digital and paper marketing materials pertaining to their work through individual requests. Use of requested software to ensure they have access to it in the future.

Skills Learned:

  • Canva

  • Project tracking systems 

Accomplishments:

  • Increased reoccurring business

  • Increased business through social media

Marketing Coordinator

2017

Chicago Title of Colorado

Denver Tech Center, Colorado

Responsible for complete website redesign through individual website page mockups and brand upkeep. Increased use of digital marketing and taught sales associates techniques for self-promotion.

Skills Learned:

  • Site maps

  • User flows

  • Website Mockups

  • Facebook Analytics 

Accomplishments:

  • Increased digital marketing use of the sales associates

  • Redesign of the website

  • Increased awareness of the multiple offices in Colorado

Customer Relations Manager

2019 - 2021

Lafayette Companion Animal Hospital

Lafayette, Colorado

Assist and maintain customer relationships through friendly and knowledgeable interactions. Organize and update the front end of the clinic. Implement new and efficient systems for management of the clinic, customer satisfaction, and marketing. Understand and provide knowledge of the services provided and industry changes.

Skills Learned:

  • Customer Communications

  • Cornerstone

Accomplishments:

  • Implemented new organization system for customer communications

  • Increased amount of customers

  • Increased return user number

Education

UX/UI Bootcamp Certification

2020-2021

University of Denver

Denver, Colorado

An intensive 6 month long boot camp dedicated to UX/UI. Skills learned include Figma, Adobe XD, Visual Studio Code, InVision, CSS, user-centric design research, visual prototyping, wireframing, user interface development, user interaction design, and atomic design.

Advanced Digital Marketing Certification

2017

Spark Boulder

Boulder, Colorado

An intensive 10 week long certification program dedicated to digital marketing. Skills learned include SEO, Google Analytics, Facebook Analytics, product/market fit, and traffic drive.

Education
Skills

Skills

Programs

 Figma | Adobe XD |  Monday | Shopify | JIRA | Slack | Unity | Adobe Photoshop | Canva

UX/UI

Figma | A/B Testing | Affinity Diagrams | Competitor Analysis | Data Analysis | Data Visualization | Information Architecture | Journey Mapping | Personas | Interactive Prototype | Tree Testing | Qualitative Research | Quantitative Research | Surveys | Task Analysis | Usability Testing | User Interviews | Stakeholder Interviews | User Flow | User Interaction | User-Centered Design | Atomic Design | Wireframes

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